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James Loomstein

James Loomstein
With over 15 years of experience in strategic planning, digital marketing, and consumer insights, I have both the background and the dynamic vision to move brands forward in their journey to create compelling digital experiences, connect with customers, and engage in lasting consumer relationships. I am also an adjunct professor at Southern Methodist University's Cox School of Business; teaching the next generation of entrepreneurs.

Marketing How-To: Calculate Marketing ROI

The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that...

Does My Business Need an App?

Dear Agency: How do I know if my business can profit from an app, and when is the right time to create one? Dear CMO:…

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