Monique Sato
Monique Sato
Quaero
Monique Sato is a senior marketing consultant at Quaero, working with marketing organizations in the assessment, redesign, reorganization and process reengineering of their marketing initiatives. Before joining Quaero in 1999, Sato worked with home equity products and installment loans to identify responders to marketing offers at Signet Bank and First Union.
Fear Factor: You Have Data; How Do You Know It’s Good?
CRM Fear Factor is an occasional series of articles in which an expert shows you how to meet a challenge. A large financial services organization...