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Michael Wiles

Michael Wiles
Michael Wiles (Ph.D. from the Kelley School of Business) is an Associate Professor of Marketing at the W. P. Carey School of Business at ASU. His research investigates how financial markets evaluate firm marketing actions and service-related resource deployments and issues pertaining to new product development in the consumer packaged goods industry.

It’s Time to Play! Leverage the Power of Games to Promote Service Outcomes

“Life is more fun if you play games” – Roald Dahl, My Uncle Oswald How do you engage your customers?  Motivate your employees?  Make it...

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