Linda Taylor

Business Process Outsourcing: Trends Every Organization Should Adopt

Source A Clutch study reveals, 52% of businesses were willing to outsource processes in 2019. The business process outsourcing industry touched $100 billion milestones in 2016 but in 2018 it could only manage $85.6 billion. The emergence of Fintech and E-commerce start-ups has now...

Statistics That Proves Business Process Outsourcing is still a Winning Proposition for Organizations

When the BPO industry faltered a bit in 2015 and its global worth dipped to $88 billion from $104 billion in 2014, many leaders labeled outsourcing as an obsolete practice. Cut to 2020, BPO is standing stronger with a global worth of $92.5 billion....

5 Actions to Improve Customer Experience on Your E-commerce Platform

Image Source With 86% of customers willing to pay extra for quality customer experience, businesses today are faced with a choice. Contrary to popular opinion, 50% of companies have already redirected their marketing budget towards customer experience innovation. E-commerce is one industry that is expected...

Digital Marketing Hacks for E-commerce Players to use in 2020

Image Source If we draw an analogy, physical stores are made up of brick and mortar, while e-commerce stores are made up of Lego. While physical stores are permanent and stiff, e-commerce stores are temporary and nimble. E-commerce stores can be restructured innumerable times...

E-commerce Site Search Best Practices

Image Source According to Salesforce, “shoppers who use search spend 2.6x more compared to the users who do not”. Now that it is a fact that “searches can help e-commerce platforms generate more revenue”, it makes sense to improve customer experience by investing in...

How to Use Customer Journey Mapping for Impressive Customer Experience?

Image Source Customer Journey Mapping is a pictorial representation of path a customer follows after coming in contact with a company. The diagramming technique captures the multiple interactions customers make with businesses at varied touch-points. Such in-depth mapping allows enterprises to visualize the buyer’s...

Reinvent Customer Experience as a Marketing Strategy!

A study by Temkin Group revealed, “65% of buyers believe a positive experience with an enterprise is more influential than great advertising”. Numerous other studies suggest that customers now consider user-experience as a key differentiator between the brands. With every enterprise diverting investment towards...

7 Reasons Why You Should Invest More in Customer Experience

Danny has been a regular visitor to the coffee shop located just a mile away from his home. There would hardly be any weekend when he would think twice before visiting this shop. But not anymore! The service staff of the shop has turned...

New Posts