Kevin Wessels
5 Pillars to Accelerate CRM User Adoption
Implementing a new CRM system and strategy will most likely modify the way employees work, which inevitably will lead to some users unfortunately resisting...
Earn Faster Employee Buy-in to Your New CRM
Most, if not all, workers value tools provided by their organization that help them do their jobs better. It goes without saying, right? Some...
Foster Fever Pitch Customer Loyalty and Flourish with CRM!
Extending customer loyalty is extremely important in today’s business environment, particularly due to mounting competition and increasing client acquisition costs. Compared to trying to...
The Guiding Light to Achieving Customer-Centricity
Due to the new challenging economic realities of the COVID-19 pandemic and the global hyper-competitive environment, many firms are desperately trying to sustain performance...
Enhance Service with CRM and Crush Your Competition
In today’s competitive and often crowded marketplace, it is essential to make your clients feel valued and appreciated so that they constantly return for...
Client Communication and Follow-Up Blunders to Avoid
Across nearly every industry, highly questionable sales and service behaviors are unfortunately quite prevalent in many sales cycles, new client onboarding processes, post-sale communication,...
Lower Client Acquisition Costs and Effort with CRM
When leading firms justify or promote their investment in CRM, they often cite how their CRM software platform and firmwide client-focus strategic initiative help...
Is Your Pipeline Reporting Process in Need of an Overhaul?
Many organizations are still using Excel to manage their leads and opportunities. Despite being the industry standard for spreadsheets, Excel does have its drawbacks...
The Comprehensive CRM Client Profile: Pursue it or Perish!
Customers reveal key information during every interaction with your company, from the initial contact to the first purchase and onward to any post-sales activity....
30+ CRM KPIs to Stay on Track and Elevate Performance
At the heart of a firm’s CRM strategy is the desire to better understand and relate to one’s client base and improve the management...
CRM is a Never Ending Voyage: All Aboard!
In today’s ever-changing, interconnected global economy, CRM is often a hot topic on the corporate agenda. CEOs are demanding more sound, practical approaches to...
First Things First – Crystalize Your CRM Customer Strategy
Firms of all sizes in multiple industries across the globe are turning to CRM to attain and maintain a competitive advantage. Companies rely on...
Firms Not Investing In CRM Still Running Behind
Research from Bain & Company indicates that as little as a 5% increase in client retention can provide companies with a 75% boost in...
Full Speed Ahead – If Not Now, When?
Growing industry leaders, pioneers, and visionaries recognize that it is a business imperative to have an innovative CRM platform in place in order for...
Are We The Only Ones Still Using This Ancient CRM?
Not a week goes by without a new software company or third-party add-on solution entering the CRM marketplace. Gartner continues to find that CRM...













