Bots are gaining popularity because they are effective in providing good customer experience. As bots never sleep you always have the door open for your customers i.e. 24x7, 365 days. Although businesses love bots, but often customers hate them due to legitimate reasons. The...
Let's dig into the world of confused customer experience where everyone defines it(including me) using the buzzwords such as Omni-channel, multi-channel, unified, etc. What is customer experience? Customer experience is how end users interact with a system. That's it. Anything else about it would be…