Joe Rueckert
Closing Email Marketing’s Permission Gap
Four email campaigns to help marketers fill that gap Conventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email. However, the legal requirements are actually more marketing friendly than that. The permission gap isn’t a…
2022 Trends and Opportunities in Customer Loyalty
Now’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines, and revving consumer demand. As 2021 continued, however, the Delta and Omicron variants of COVID-19 dented that optimism. And that’s...
Avoiding Travelers’ COVID Triggers
After the long pandemic slowdown, travel is returning in fits and spurts. According to the U.S. Travel Association’s June 2021 Monthly Travel Recovery Data Report, 62% of American adults said they felt comfortable taking a vacation. That travel confidence resulted in 66.4 million U.S....