Joe Rueckert
Joe Rueckert
Joe Rueckert is senior director of Strategic Services for The Lacek Group. For more than 30 years, The Lacek Group has been innovating the art and algorithms of brand devotion. Joe and his colleagues help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts.
Rethinking CRM to Supercharge Engagement
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. Too many brands...
Closing Email Marketing’s Permission Gap
Four email campaigns to help marketers fill that gap Conventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in...
2022 Trends and Opportunities in Customer Loyalty
Now’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines,...
Avoiding Travelers’ COVID Triggers
After the long pandemic slowdown, travel is returning in fits and spurts. According to the U.S. Travel Association’s June 2021 Monthly Travel Recovery Data...