Jim Sterne

You Are Not the Target Audience

Take a good look in the mirror. What you see is not your customer base. Your customers don't live where you live, eat what you eat or feel what you feel. They don't know what you know. Now take a look at your marketing...

You Don’t Have to Be Amazon.com to Target Your Emails

To take best advantage of the web, companies must proactively engage and motivate web site visitors. We can now segment web visitors using their expressed interests, behavioral patterns, past purchases, responses to promotional campaigns and more. This level of effort is no longer exclusively...

Get More Value Out of a Customer-Centric Web Site

You built your web site for the ravening hoards. You worked hard to make it appeal to the widest variety of people. You tested it for usability by the most diverse audience. But I'm the only one there. I'm the one holding the mouse. All...

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