Jim Tincher, CCXP, is a nationally recognized customer experience expert, journey mapper, author, speaker, and entrepreneur. He led customer experience programs at Best Buy and United HealthGroup before launching his innovative CX consultancy, Heart of the Customer
, to help start-ups to Fortune 50 organizations use voice of the customer research to improve loyalty and boost revenue. His book, How Hard Is It to Be Your Customer?
, is considered a must-read for CX-focused leaders.