Jamie Tenser
James Tenser
James ("Jamie") Tenser is an author and consultant to the retail and consumer products industry. His firm VSN Strategies focuses on merchandising, marketing, consumer behavior, Shopper Media, Category Management, service practices, and multichannel retailing. He is Executive Director and founding member of the In-Store Implementation Network and he serves on several corporate advisory boards.
Call It Mobile Yellow
Scan these tags I SPIED THE WHOLE grocery universe in a single bunch of fruit. This transcendental experience occurred just last week in West Des...
Of Habit and Target
The New York Times Magazine made people nervous with its February 19th cover story by author Charles Duhigg. Its chilling headline, "How Companies Learn...
“Omni” What? It’s Da BOMB
IN MY MEANDERS around the vibrant NRF Expo hall (#NRF12) in New York this month, I tried my best to spot the visible stars...
A Web of Truths
Watch out, Shopper Marketers! You may find yourselves entangled in a web of truths of your own making. It all began innocently enough; in 2005...
Pay Cycles: When Month Outlasts Money
I was struck to read comments a couple of months ago by Walmart CEO Mike Duke who stated that the chain's shoppers seemed lately...
The Epsilon Imperative
In what some observers say was the largest breech of consumer data in history, this week servers at Epsilon Interactive, a database services company...
Social Media? – Nah, It’s Personal
All the recent chatter about "social media for business" is driving me around the bend. For some time now, I've been searching for a terminology...
What Constitutes Compliance?
In my role as Director of the In-Store Implementation Network, the challenge of merchandising compliance is frequently addressed, from a variety of perspectives -...
SCAMP: Five Pillars of Shopper Experience
I had an invitation recently to address an executive summit on Shopper Experience on the subject of In-Store Implementation. Regrettably, the event did not...
The New Voxology
Is "Social Media for Business" an oxymoron? One current LinkedIn Groups discussion loudly and repetitively (2,500 posts and counting!) declares it "CRAP." I think this...