Jamie Tenser
James Tenser
James ("Jamie") Tenser is an author and consultant to the retail and consumer products industry. His firm VSN Strategies focuses on merchandising, marketing, consumer behavior, Shopper Media, Category Management, service practices, and multichannel retailing. He is Executive Director and founding member of the In-Store Implementation Network and he serves on several corporate advisory boards.
Retail Tech Innovation or Consumer Change: Which Came First?
The post Retail Tech Innovation or Consumer Change: Which Came First? appeared first on Tenser'sTirades.
Millennials: The Next ‘Pig in the Python’
FOR GRAYING BABY BOOMERS like me, the awesome power of demographics has in many ways defined our lives. There are a lot of us....
Flying or Dying: Whose View of Stores Rings True for The Future?
FOR THE 3,100 retail, tech and finance movers and shakers who gathered here in Las Vegas at the inaugural Shoptalk conference this week, an...
Rise of the Retail Robots
FRUSTRATED WITH STORE EMPLOYEES? Maybe a mechanical clerk is the answer. The retail industry today is making some fascinating, promising, and perhaps troubling moves toward...
A Little Problem With Big Data
A STIMULATING DISCUSSION in RetailWire.com this morning led me to once again think deeply about how retailers are confronting so-called Big Data and applying...
The Store is Dead! Long Live the Store!
THE DISTINCTION between online and off-line retail sales grows blurrier by the minute, as shoppers meld their consideration and purchasing behaviors into an “all-line”...
A Framework for “Best Practice”
NOT LONG AGO I WAS ASKED to prepare a “Best Practices” document for a retail solutions company. The task stimulated a round of research,...
Contactless Payments — What’s Taking So Long?
IT’S BEEN A HALF-DECADE since I first got religion about the potential for “contactless payments” using NFC-enabled wallets in mobile phones. A very bright...
Where’s the ROI for Social Media?
AN INSTANT POLL that recently appeared on the home page of CPGmatters.com sheds some light on an important part of social media evaluation; namely,...
Invoking Relevance
BEST PRACTICE IN MOBILE ADVERTISING remains an oxymoron, as marketers grapple with the natural tension between intrusiveness and usefulness. There is a strong drive...
NRF Bulletin: Personalization Done Right
I'VE BEEN ON RECORD many times as a hater of shopper loyalty, but an advocate of intelligent personalization. I admit my position can be construed...
Do CPG Companies Get Online’s Potential?
CONSUMER SURVEYS FROM Deloitte and others consistently report strong intentions by households to purchase more of their grocery and packaged goods online. This has...
Authenticity: If You Can Fake That
RIGHT NOW CONTENT MARKETING is the name of the game. That's Content with a capital C, which is presently a thriving business in the...
The End of Loyalty
IF IT EVER WAS, it's fast disappearing. I'm talking about shopper loyalty and the card-based frequent shopper programs that try to pass as loyalty...
At eTail West: Pricing Transparency in an Omni-Channel World
I HAD THE PRIVILEGE on Feb. 27 of moderating an expert panel at the eTail West conference in Palm Springs, CA. I was accompanied...
Stalking Privacy
THE ERA OF INDIVIDUAL PRIVACY may turn out to be a mere blip in the sequence of human history, as the smothering embrace of...
In-Store Sensing Tops Online Metrics
I POSTED THE FOLLOWING commentary this morning on RetailWire.com as part of a discussion, Can Online Shopper Metrics Be Brought to Stores? I believe...
Price Transparency: An Opaque Matter?
ALMOST OVERLOOKED during the Autumn business conference-slash-election season was a nicely-done bit of research about the new price transparency. Prepared by RetailWire.com and underwritten by...
The Incredible Dissolving Store
I WAS ASKED RECENTLY to address a group of consumer products managers about the possible future of Category Management. The request came at a time...
Price Image in a Transparent World
ONE OF THE SIDE EFFECTS of the "showrooming" panic which seems to grip some of America's big box retailers has been a flood of...