Graham Jarvis
Graham Jarvis, MA
Media-Insert Communications
Graham Jarvis, M.A., is a former Guest Editor of what is today, MyCustomer.com - formerly BT Insightexec. He has edited publications such as TheWhereBusiness, and MforMobile. He is a business and technology journalist, with years of experience of writing about CRM, I.T, marketing and customer management.
Why Santa Looks to Live Chat and Chatbots for Better Customer Service
With Black Friday having just recently passed by - a month ahead of Christmas, and with retail industry analysts saying that UK consumers are...
SMS: The Center of the Social Media Universe
Most social media and networking articles focus on how SMS can be used by consumers to generate a buzz amongst their friends. They talk...
Is SMS About To Wither as a Marketing Tool?
SMS no longer seems to be the talk of the town. Richer mobile media, user generated content, social media, higher usage rates of the...
Does Ethical Mobile CRM Begin With an Integrated Dashboard?
Mobile marketing is changing the face of marketing today. It is also a top priority of US marketers for 2007. In the US adoption...
Happy Employees Make for Better Customer Service
Companies in the United Kingdom face what many would consider to be increasing legislative burdens under the new Disability Discrimination Act and the Information...