Graham Jarvis

Why Santa Looks to Live Chat and Chatbots for Better Customer Service

With Black Friday having just recently passed by - a month ahead of Christmas, and with retail industry analysts saying that UK consumers are expected to spend £2.5bn online, Santa Claus is looking closely at the trends and planning ahead to ensure that he...

SMS: The Center of the Social Media Universe

Most social media and networking articles focus on how SMS can be used by consumers to generate a buzz amongst their friends. They talk about the various tools available without demonstrating how they begin the discussion with the members of their communities. They particularly...

Is SMS About To Wither as a Marketing Tool?

SMS no longer seems to be the talk of the town. Richer mobile media, user generated content, social media, higher usage rates of the mobile internet and mobile search all seem to be pushing it away. But is this really the case? Will SMS...

Does Ethical Mobile CRM Begin With an Integrated Dashboard?

Mobile marketing is changing the face of marketing today. It is also a top priority of US marketers for 2007. In the US adoption has been relatively slow compared to the UK, but a wide range of content is expected to be available by...

Happy Employees Make for Better Customer Service

Companies in the United Kingdom face what many would consider to be increasing legislative burdens under the new Disability Discrimination Act and the Information and Consultant of Employees regulations. Yet, even though there are costs associated with compliance to legislation, businesses may find that,...

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