David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Can CRM Add-Ons Replace Marketing Automation?
I've long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems...
CRM Evolution Conference: Social CRM Takes Center Stage
I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Up on the dais were Jim Berkowitz of...
Act-On Buys Marketbright Assets
Act-On Software announced last week that they had purchased the assets of Marketbright, a pioneering marketing automation vendor that has struggled in recent years....
HubSpot Spreads Its Wings
The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both...
B2B Marketing Automation Industry Size and Segments
As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of...
B2B Marketing Automation Growth Slowed In First Half of 2011
You know that red-hot B2B marketing automation industry? Don't look now, but growth is already slowing. Our just-released update to the B2B Marketing Automation Vendor...
ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
You probably saw ExactTarget's June 13 announcement of its strategic partnership with Marketo and Eloqua's June 21 announcement of its new AppCloud marketplace for...
Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
Adobe on Monday announced a new "Digital Enterprise Platform for Customer Experience Management". The platform fills the center of Adobe's three-part corporate mission to...
How Do You Measure the Influence of Marketing Messages?
My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one...
Swyft Offers Low-Cost Interaction Management Software as a Service
Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. Last month's post on...
Coremetrics Offers a Foggy View of Lifecycle Analysis
I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. It first caught my eye because the...
Oracle Integrates On Demand Marketing with On Demand CRM
Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? If I were more on the ball, I would...
Oracle Real-Time Decisions Empowers Business Users
One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with "point...
Pirates, Train Wrecks, and Marketing Automation
Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB. I spent most of this week at the...
Silverpop’s Latest Release Targets Sophisticated Marketing Automation Buyers
Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to...
Intuit / Salesforce.com Alliance Is No April Fool’s Joke
Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit? Given our industry's endless nattering...
MakesBridge Offers Powerful Features to Small Business Marketers
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I've written quite a...
Step-by-Step Guide to Selecting the Right Marketing Automation System – Part 2
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post...
Step-by-Step Guide to Selecting the Right Marketing Automation System – Part 1
Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts...
[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
Continuing my adventures in online ad measurement, I attended 's NexTargeting Summit last week. This reinforced and refined my conclusions from last month's OMMA...