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Colin Shaw

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.

Unbelievable Violation By World Renowned Bank – Record Fines!

Q: What has two Million phony accounts, 5,300 fired employees, a fine of $185 million and a retiring leader enjoying $124 million in stock...

Bewildered? What Do Your Customers REALLY Want?

When you ask a person why they bought something, they can always tell you straightaway. It might not be the reason, but it’s the...

Artificial Intelligence: It’s Coming to a Mall Near You!

If you follow retail trends, you know that department stores are in trouble. As shoppers have headed online and to discount stores, traditional mall department...

Act Now To Turn Customer Pain Points into Pleasurable Profits

Pain Points. We all have them. We all hate them. So do your customers. There are the physical pain points and mental pain points. I...

Astonishing Benefits Of Training Your Employees

We see this all the time in our Customer Experience consultancy: We come in with a Customer Experience program that we want to deliver. We…

Uncovering CX in China: They’re Ready, Are You?

As a Customer Experience consultancy, Beyond Philosophy, we have worked in China on a few occasions. We learned a few things about what to...

Retail’s Worst Nightmare – Virtual Reality!

Over the past few months, some retailers have been experimenting with virtual reality. With sales lagging, they‘re hoping that in-store virtual reality experiences will...

Uncover The Specific Emotions You’re Evoking

I’m happy to report that more and more companies realize that emotions are significant to the Customer Experience. It’s an excellent first step. But it...

Putting Lipstick On A Pig: Time Warner Merger Goes Ahead

It’s official. After two years of working on the deal between Charter and Time Warner Cable, Inc., Charter officially owns the most hated brand...

Profit-Killing In Malls: Shocking Results!

When Macy’s cut its sales and profit expectations this week, some analysts blamed consumer spending patterns and the difficulties facing department stores generally. But...

How Biased Are Your Customers?

We all have biases. These biases are formed of our experiences in life and create prejudices in favor of, or against, different things. One...

Hypocrisy revealed of major US company

Why do organizations put such little value on loyal customers? Why do we not look at the lifetime value of a customer and see...

How to Win Customers’ Trust Without Spending a Dime

It’s an old adage but it’s true: people like to do business with those they know, like and trust. Businesses spend a lot of money...

Stop Making These Mistakes with Your Customer Experience

There is a hidden experience every Customer has with you. If you haven’t uncovered what it is, then you are probably making a huge...

Imagine if Every Company had a Chief Customer Officer

In this series, professionals debate the state – and future – of their industry. Read more here, then write your own #MyIndustry post). It’s not...

Your Secret Weapon for Hiring the Best Talent in 2016

Hiring people is one thing. Getting them engaged about their employee experience after they are hired is something else. However, in the job market...

Must-Have Tips for Selling to the C-Suite

All Customer Experience professionals are in sales. Even if you never sell a good or service to a single Customer, you are still in...

The Secret to Rewarding Customer Loyalty

When Starbucks recently announced changes to its rewards program, Twitter users lashed out at the coffee giant. They complained that the new program, which...

Get Personal, It’s Business!

There is an old saying that goes, “It’s not personal; it’s just business.” This statement is complete rubbish. I think business is personal, especially...

Discover a Key to Successful Advertising

Do you use humor to get over your message? Some brands are particularly good at it. If it’s done well, a funny tone of...

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