Chuck Schaeffer
Chuck Schaeffer
Chuck is the North America Go-to-Market Leader for IBM's CRM and ERP consulting practice. He is also enjoys contributing to his blog at www.CRMsearch.com.
Microsoft Dynamics CRM 2013 Release and Roadmap
Microsoft Worldwide Partner Conference Reveals CRM 2013 Microsoft's WPC shared progress to date and a roadmap for Dynamics CRM's future. Dynamics CRM now counts 3.5M…
Marketo Ups the Ante in Marketing Automation Software
Marketo Customer Engagement Release Today Marketo delivered its newest marketing software release, something the company calls the Customer Engagement release. This marketing software release continues…
CRM For Life Sciences — Challenges and Benefits
CRM Software For Pharma, Biotech, Cosmetics and Medical Device Companies My experience in deploying CRM and social CRM solutions for life sciences companies leaves me...
Salesforce Shakes Up the CRM and Marketing Automation Industries
Salesforce.com Acquires ExactTarget Salesforce.com shook up both the CRM industry and the closely affiliated marketing automation industry today. While many including myself have been predicting...
Oracle Strategy Update and Review
Update From Oracle Industry Analyst World 2013 I'm on the return flight from Oracle Industry Analyst World and putting some thoughts to the keyboard. Oracle...
Why You Need Marketing Automation Software
The Business Case for Marketing Automation Systems Nearly 9 out of 10 B2B buyers now begin their purchase process online. They initiate their buy cycle...
KANA – Takes The Next Step in the Customer Experience Journey
KANA Enterprise Release Biggest in Company's History Less than a year ago Kana acquired Sword-Ciboodle. Following the acquisition the company announced that the complimentary products...
The CMOs Top 3 Objectives
A Threefold Approach to Maximize Stakeholder Interests and Strategic Value There's a lot of talk about the rapid changes facing marketing, and how marketers should...
The Business Case For An Integrated Revenue Cycle
Moving Beyond The Sales Pipeline The revenue cycle is the lead to customer conversion cycle. For most businesses it's disjointed, lacks discipline, and delivers imprecise...
CRM Winners and Losers
CRM Buyer Sentiment and The Messaging Delta Between Vendors & Customers I've always been interested in how the more successful CRM vendors craft and amplify...
The Business Case For Customer Experience (CX) Management
The Customer Experience Challenge, Solution, Framework, Risk and Payback The Business Problem There's a threefold challenge that stands to impact your ability to retain your...
A Recommended Path to Becoming a Social Enterprise
Why and How All Businesses Must Become Social Businesses to Survive The sky rocketing rise of social media has created a digital divide whereby most...
The Business Case for Big Data
How To Take Advantage of the Big Business Opportunity of Big Data Table of Contents The Business Problem The Business Solution How to Implement Big…
Customer Experience Research Results and Actionable Take-aways
A Review of the CX Business Case, Benefits, Risks, Lessons & How to Get Started Oracle today released an interesting Customer Experience (CX) research report...
Getting The Most Out of Your CRM Software Demos
Ask a few executives after watching CRM software demonstrations which is their favorite solution? Many will advise "the last one", as almost all the...
The Biggest CRM Industry Events of 2012
2012 was a notable year for the Customer Relationship Management industry, and in many ways outpaced the innovation, change and progress as compared to...