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Chuck Schaeffer

Chuck Schaeffer
Chuck is the North America Go-to-Market Leader for IBM's CRM and ERP consulting practice. He is also enjoys contributing to his blog at www.CRMsearch.com.

Agile versus Waterfall for CRM Implementation Success

Comparing Agile and Waterfall CRM Implementation Methods Waterfall implementation methodologies have been the norm for over two decades of CRM deployments. These approaches are often...

How Change Really Happens in a CRM Software Implementation

Change is a process not an event. That's why change management plans must adapt and be tailored to each stage in the project life...

Why Change Management For CRM is in Need of Change

Change is the impetus behind improvement, innovation, evolution and viability. Customers and markets are rapidly evolving. If businesses are not following suit, they are...

CRM Consolidation — Getting From CRM Siloes to Enterprise Wide CRM

A common challenge of large and global companies is the consolidation of many separate and siloed CRM systems into a single, enterprise-wide CRM application....

The Future of CRM Software

Customer Relationship Management is a business strategy aimed at growing mutually rewarding and profitable customer relationships. CRM software is the enabling technology for CRM...

Microsoft Dynamics CRM 2016 — What Matters Most in the New Release

Microsoft released Dynamics CRM 2016 today. The goals for this release include improved integration with Office 365 and Azure machine learning; new customer service...

Retail Robots Converge the Digital and Physical Shopping Experience

Optimus Primates Converge the Digital and Physical Shopping Experience According to IHL, overstocks and out-of-stocks (aka inventory distortion) cost global retailers $450 billion annually, or...

Design Thinking Applied to CRM

How Design Thinking Aids Customer Strategies and Customer-Centric Business Models Design thinking is nothing new, however, it is relatively new to enterprise applications. The cognitive...

CRM Market Share Report 2015

CRM market share is used by vendors to demonstrate leadership, viability and the release of innovation that matters to customers. CRM buyers often consider...

The Benefits of Extending IT Governance to CRM Implementations

Governance is often spoken of almost solely from an IT perspective, and I think that it’s large part because it evolved from The Principles...

How to Design CRM for the User Experience

How long did it take you to learn eBay or Amazon.com? How many manuals did you read? How did that experience compare with learning...

Best Practices to Rally CRM User Adoption

User adoption is a perennial challenge with CRM software deployments. Slow or low user adoption is a top cited contributing factor to CRM engagements...

The Top 2 Needed Shifts to Consumer Product Goods Business Growth Strategies

A Change in Consumer Empowerment Calls for a Change in CPG Growth Strategy There's a lot of business imperatives on the Consumer Product CEO's agenda—things...

Why Financial Services Strategies are in Desperate Need of Change

An unprecedented shift in consumer behavior now demands a compensating shift in financial services strategy. The rise of consumer technologies such as mobile, social and...

Why Retail Strategies are in Desperate Need of Change

Accurately Responding to Market Change to Create Competitive Advantage Retail strategy is at a reset moment. Historically, retail CEOs have designed business strategies by creating...

The Future of SugarCRM

End of Year Musings with Larry Augustin It’s the end of the year and I had a chance to catch up with SugarCRM CEO, Larry...

Microsoft Dynamics CRM 2015 — What Matters Most in the New Release

Today Microsoft released Dynamics CRM 2015. In my opinion, the Dynamics CRM 2013 release was the most significant since the first Microsoft CRM introduction in...

CRM Adapted To Veteran Relationship Management

How CRM Serves Those That Have Served On this veteran's day I'm pleased to share how one organization's innovative use of CRM is improving the...

A Retailers Guide to Best In Class Retail Technology Management

The retail technology landscape is beginning to catch up to the business drivers changing the retail industry. Make no mistake, the retail industry in...

The Sales Performance Bell Curve — and How to Grow Sales by 80%

There's a long standing myth that your top 20% of sales staff deliver 80% of the sales. However, that statistic is not supported by...

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