Bill Connolly
Bill Connolly
As Marketing Analyst for Quaero, Bill is responsible for sales and business development support and market research and analysis. Bill has completed projects for several industry-leading organizations, including Fidelity, National Grid, Cumberland Farms, Citigroup, HomeGoods and the New England Patriots and developed a brand campaign for NASA.
Marketing Automation: Why it Doesn’t Replace the Need to Think
Marketing automation is an incredible tool for connecting with and engaging your customers. The old adage, "half of my marketing is working but I...
How to Generate Topics for Your Corporate Blog
As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. I don't...
3 Takeaways from HubSpot Inbound 2013
Last week I had the privilege of attending the HubSpot Inbound Conference in my hometown of Boston, MA. The conference was extremely well-run, and...
What Your Content is Saying About You
As a B2B marketer, I take content development pretty seriously. After all, it's what allows me to populate our blog and execute on our...
3 Tips to Make Your Good Content Great
Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to...
3 New Year’s Resolutions for Marketers
Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one,...
3 Simple Ways to Build a Stronger Marketing Program
Marketing is tough. As marketers, we are tasked with building from scratch a perception of our brand in the minds of our prospects. With...
3 Reasons Google+ Will Make a Big Impact on Social Media
There's a new social media sheriff in town huh? Big deal, what else is new? It seems like we hear about the next big...
Treat Your Customer Like You Would Treat Your Best Friend
"What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered...
How Chick-Fil-A Became My Favorite Fast Food Restaurant
First, let me preface this post by saying that a large part of my background happens to be in customer experience. For this reason,...