Andrew (Andy) Rudin is Managing Principal of CONTRARY DOMINO, and faculty at George Mason University's School of Engineering and Information Technology. Andy provides comprehensive services to companies for sales governance, risk management, and compliance (GRC). Andy has a BS in marketing and an MS in information technology, both from the University of Virginia. In 2018, he was recognized as a Hall of Fame author on CustomerThink.
Investing in an Internet strategy for your organization? Here's an encouraging statistic: "In the business decision-making process, 92% of people go online for information." ...
Do these sales tenets sound familiar? "Focus your efforts on reaching C-level executives." "Get in front of a decision maker." "Get around the gatekeeper!" "It's…
Could an innovative combination of two commodity technologies—barcodes and cell phones—provide companies a propriety advantage? Samplesaint, Unilever, and Shoprite are betting it will, and...
Author Michael Korda said "great leaders are almost always great simplifiers who cut through argument, debate, and doubt to offer a solution everyone can...
Reading, writing, 'rithmetic, and raising money. For public education, building the latter competency has never been more important. Schools want your money...