Adam Honig
Adam Honig
Adam is the Co-Founder and CEO of Spiro Technologies. He is a recognized thought-leader in sales process and effectiveness, and has previously co-founded three successful technology companies: Innoveer Solutions, C-Bridge, and Open Environment. He is best known for speaking at various conferences including Dreamforce, for pioneering the 'No Jerks' hiring model, and for flying his drone while traveling the world.
Financial Services Makeover Needs CRM
Banks need to find customer enticement and retention strategies they can trust, or die trying. Record earnings, mass layoffs. If you had to summarize the...
Embrace Social CRM Technology For Business Benefits
With social CRM, as with marathons, you won't win by sprinting. Instead, condition yourself to run the miles. What's the best way to embrace social...
Chatter Adoption: No Social CRM Silver Bullets
In CRM, as in life, some incentives go a long way toward achieving desired user behavior. "If Facebook is so easy to learn, then why...
Why Become A Social Business?
Can your business handle the impact of social technology on its marketing, sales and service practices? Let's talk social media. There are 175 million registered...
Real-Time Integration Challenges CRM
Do you feel the need for speed? Speed is fun. Race cars, motor boats, jet planes, rockets: We like to go fast. Same goes for...
Size My Cloud CRM Project
Quoting molecular theory is a sure conversation killer, but hear me out: Atoms behave differently than molecules. Laws differ between the sub-atomic and the...
Justify SFA With Business Process Reengineering
How's this for justifying an SFA project: "We'll use business process reengineering (BPR) to ensure that the new SFA application increases sales productivity by...
Migrate Custom Apps To Force.com
More and more, we see existing CRM users migrating to the cloud. Of course, that goes for their core CRM (sales, marketing, service) applications....
3 Techniques Alone Justify SFA
The customer relationship headlines may be awash with talk of cloud CRM, but not everyone has made the jump. In fact, numerous organizations still...
10 Top Marketing Effectiveness Questions Answered
Innoveer Solutions consultants share customers' top responses to the marketing effectiveness questions we most frequently ask. Expert Consultants Ask The Right Questions Using CRM technology…
The End of Siebel
Tom Siebel moved on from CRM over five years ago. Since then, Oracle hasn't made any dramatic improvements to Siebel CRM. Isn't it time...
Social Media CRM 101: Attract, Acquire, Retain Customers
Is your company's social media presence antisocial? How important is social media for the success of your customer relationship strategy? Consider how your customers use…
Mastering Social Customer Service With Salesforce Service Cloud
Learn how to make your cloud-based service efforts soar. What's the best way to marry your customer service operations with social networks? Technologically speaking, the…
Use The CRM Force.com
Who should use Force.com, the cloud computing platform for Salesforce.com? In a word, anyone who wants to push their CRM capabilities farther, faster. Don't fear...
4 Ways IT Drives Cloud CRM Success
During CRM projects, we often encounter IT groups that resist — or even fear — using cloud-based applications. This resistance isn't surprising: Historically, if IT...
Sell More, Sell Faster: The CRM Skinny On BigMachines
"Sell more, and sell it more quickly" is the mantra for many an industry. But if there's one impediment to rapid selling, it's product...
Add Marketing Automation to Salesforce.com: Top 3 Strategies
Make Salesforce.com scale up to meet your marketing automation requirements. What's the best way for Salesforce.com users to add marketing automation? That's a question we...
Supercharge Your Marketing Program
Does your marketing program keep customers and prospects coming back for more? What's the next, best step that an organization should take to make its...
Top 8 Ways To Botch Siebel To SaaS CRM Migration
Some problems just sneak up on you without warning. "How do we move from Siebel to SaaS CRM?" Hands down, that's one of the top...
New Mobility, Outlook For Oracle CRM On Demand
Oracle CRM On Demand release 19 sees the cloud application grow even more sophisticated. Oracle CRM On Demand users, prepare to say hello to release...