Too often, brands work hard creating positive, sophisticated customer experiences – but leave themselves open to failures on basic interactions. And, as Howard Lax (SVP of GfK’s Brand and Customer Experience team) points out in our latest video blog post, negative customer experiences “stick” to consumers’ memory cells more than positive ones. That is why accentuating the negative” is a powerful tool that should be openly embraced by brand marketers.
Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.
Are your Customer Experience efforts stalled or struggling to show benefits that the CFO will understand? Get the secrets to CX success plus tips on how to deal with common roadblocks and how to use maturity modeling to know where to focus your attention.
Customers expect an effortless, connected experience. Business leaders want to see a return from CX investments. Learn how successfully optimizing and connecting service processes to provide a superior customer experience can be the foundation for continued CX momentum and executive support.
Today, experiences are won or lost in the moment they occur. Learn how brands can take advantage of new ways (mobile apps, messaging, connected devices, and more) to engage with customers in real-time to turn a live experience into an opportunity to proactively improve.
CX Day is the perfect time to advance your personal and collective capabilities through ClearAction’s templates, study reports, assessments, coaching, handbooks and courses. ClearAction Value Exchange is a novel way to increase your influence in tackling silos – the next frontier of CX ROI performance. Get great discounts today!