Too often, brands work hard creating positive, sophisticated customer experiences – but leave themselves open to failures on basic interactions. And, as Howard Lax (SVP of GfK’s Brand and Customer Experience team) points out in our latest video blog post, negative customer experiences “stick” to consumers’ memory cells more than positive ones. That is why accentuating the negative” is a powerful tool that should be openly embraced by brand marketers.
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[May 23-24; UK] Creating Value is getting attention from business, society, government and academics as it impacts ourselves, customers, stakeholders, and sustainability.
Steve Vargo, Stuart Hart, Irene Ng, Christian Gronroos, and Fujitsu Japan, Sanofi, Hughes, will speak. A networking platform between business and academics for Value Creation.