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The WORST Lead Sources for B2C Companies

By on Jun 4, 2013 No Comments

What are the worst places for B2C companies to get leads?

In other words, where should you NOT market? Where should you NOT spend money? What should you NOT do?

The data will tell us!

According to data from Hubspot, the three worst lead sources for B2C companies are:

1) Telemarketing

According to Hubspot, outbound telemarketing is the worst lead source for B2C companies. Cold calling works rarely. It is expensive and generally doesn’t work.

It is not surprising that this isn’t effective. It is surprising that it is the most INEFFECTIVE marketing channel for B2C companies.

A note: it is important to note that inbound calls are not on this list. Inbound phone calls, according to our data, are the best source leads businesses can gather. Up to 70% of inbound callers will buy from you.

2) Trade Shows

We’ve written blogs on this before. Trade shows generally don’t work. They don’t work for B2B companies. And they don’t work for B2C companies.

Trade shows produce leads, but the leads they produce are generally expensive and not that effective.

We all know how shows go. Leads get excited on a showfloor and then you never talk to them again. Or, when you do, they simply don’t have the same level of excitement that they did on the showfloor.

3) PPC

This is a bit surprising. Our B2C clients generally say that PPC works very well. They’re confident about the number of clicks and calls that PPC generates for them.

But…the data doesn’t lie. PPC makes the ‘Worst Lead Source’ list.

Why?

PPC ads are expensive. It is easy for PPC spend to get out of hand. It is easy to get addicted to PPC traffic. Don’t get addicted. Manage your spend carefully.

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