The Mother of All Post-Click Marketing Diagrams

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Scott Brinker
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For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in conversion optimization.

Or, as I call it more informally, The Mother of All Post-Click Marketing Diagrams (click to enlarge):

A Post-Click Marketing Heuristic

To read the article that explains this diagram, click over to Search Engine Land.

P.S. If you’re a professional designer and my PowerPoint-based illustration makes you cringe, I’d be thrilled to have a collaborator for version 2.0. 🙂

Republished with author's permission from original post.

Scott Brinker
ion interactive
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
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