For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in conversion optimization.
Or, as I call it more informally, The Mother of All Post-Click Marketing Diagrams (click to enlarge):
To read the article that explains this diagram, click over to Search Engine Land.
P.S. If you’re a professional designer and my PowerPoint-based illustration makes you cringe, I’d be thrilled to have a collaborator for version 2.0.