Dirty data is the silent killer of B2B marketing efforts. Earlier this week at the SiriusDecisions Summit, NetProspex CEO Michael Bird and I presented a series of best practices, case studies and both strategic & tactical recommendations for how B2B organizations can significantly improve their sales & marketing effectiveness simply with a little more focus on their databases.
A copy of our deck from the presentation is below, which even without the talk track highlights some very interesting research on database health across B2B organizations, some before-after results of database clean-up, and some specific recommendations on what to do next.
