It’s challenging more than ever to gain an app user’s attention given the sheer influx of apps in the market. That is the reason your app has to stand out from the inside and outside of app stores, so that people can find and use it as much as they like. In order to make sure your application makes the cut, it is paramount to show that it has great value for users.
Creating an app that features your product or service is another essential mobile app marketing strategy. Mobile applications are easily downloaded and used. Basically, creating an app will require you to spend a lot of time and money based on your budget.
Apps are being downloaded on a daily bases, but the fact remains that many are abandoned or not even used. Ipsos research and New Google uncovers how most users discover and engage with apps generally and what can be done about it.
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Apps are now crucial part of our daily micro-moments, with users spending an average of 40 hours per month in them. Apps play a significant role in those I-want-to-go, I-want-to-know, I-want-to-buy, I-want-to-do moments.
Mobile app marketing is an intricate procedure taking up a lot of resources for the marketers involved. Nevertheless, it can produce gigantic benefits if an appropriately planned and well executed strategy works among the consumers. Now, how can you go about planning a mobile app marketing strategy which could also guarantee success to a larger extent?
Study Customer Behavior Patterns
Firstly, you’ve got to know that your main focus is always the end-users. You are consciously dealing with people, so you have to study their mobile functions and with this knowledge, you can now embark on a particular marketing strategy.
There are various ways for brands to build stronger relationships with their subscribers or users. Mobile app marketing strategy should complement any brand’s offline activity like in-store special offers, drive e-commerce or simply assist to link a brand with its loyal customers.
As earlier stated, the core and most important thing to be done, is to focus on your targeted audience and think of a way to engage them. Understand them eagerly and consider their behavior patterns. Considering the fact that each user is unique, those who use different mobile devices will also behave differently.
For example, the new generation adapts to the latest technology easily, including Windows, Android, Java and the iPhone. Enterprise experts tend to purchase business oriented phones or tablets and so on. Around the globe, People are discovering about apps in all kinds of way. While using their phones to engage with an app and searching for another app, watching a video on YouTube or just surfing a mobile website.
Keep in Mind Your Main Objective
Search is the key source for mobile app discovery, according to several studies, one in five app users will discover an app just by searching. Let’s say, a business tourist has to fly to a country on short notice and needs to find a place to stay. He or she goes to Google Search and look for “hotels in the region he intends to visit” and discovers an app that enlists available hotel rooms and short-term rents. Because he or she is a frequent tourist, they choose to download the app for assistance in booking for their stay.
Discovery through search engines is especially dominant for local apps, just as there are tech, looking for reviews of new gadgets and travel, such as confirming trip details category. In all these three categories, people are 29% travel, 21% (local) and 50% (tech). It is more likely than the average, to use search engines to find the apps they desire.
One sure effective way to analyze customer behavior is to study the traffic visiting your Website.
The kind of visitors here will give you a clue on the kind of devices they use,the requirements and so on. Conducting customer surveys helps in understanding your mobile customers better, in other to serve them better.
Always try to provide your customers maximum benefit they can get from the use of any mobile app. Note that the customer is the key to your achieving success in the app marketplace; make sure to see tha they are completely satisfied with whatever services you have to offer.
In order to achieve this, you will have to keep active interaction with your audience. Offering them irresistible deals and offers, provide useful location-based information, help them to share the information with friends on all social networks and so on. Adding rate service or a poll in your app will help generate quick feedback from them.
You can increase your app’s visibility by focusing your promotion on a consumer experience that is designed for downloads by using mobile app to install campaigns. By this, your brand is able to reach a bigger audience, while searching for an app that’s similar to yours. Also In addition to search, expanding your campaign through ad formats that boost app installations, including video and display, can help prospective users discover your apps anywhere.
Refine Your Marketing Strategy
After all these measures in place, you need to refine your marketing strategy which involves a long process of planning, First is building a team to manage the various part of your plan; advertising and publicizing your service; gathering and processing the user information; choosing the unique mobile platforms for marketing your app.
You will decide upon the period for your promotional efforts. You must know if you want long term or short term promotion for your mobile app development company. In case you want a long-term commitment, you will have to decide how to maintain, plan and execute all stages involved in the app marketing process.
Without a doubt, App marketing is vital to you as a vice-president is to the president of any country. It lets you connect directly with the end-users in realtime. Take advantage of this and give your audience the best possible user experience from your app always.
Finally, you got to choose the right kind of mobile technology for marketing your product or services . Short Message Service (sms) is perhaps the best means to reach maximum audience, base on the fact that it is a cheap method, that adapts to almost all kind of mobile phones. This means of communication is also the most direct ways in which the audience can always opt-in to receive as well.
Getting a mobile Website is also a good idea, as today, most smartphones and other device users are known to browse the Internet through their devices. This would surely make you think about the ease of the users navigation around your mobile site, making sure to providing the most salient information to your customer all the time. HTML5 is the latest tool that will eventually make this whole process much more easier for you.