Chances are, if you have clients that have been on the fence about using your company, then you’ve dealt with an issue that can happen to even the most established business. Customer trust is a big part of developing a loyal base where you can develop most of your sales. The trick is creating a welcoming environment where potential customers can feel good about working with you and want to return.
Here are some ways you can increase customer trust and develop positive relationships for the future.
Deliver on promises
If you have taken the time and effort to promise potential customers deal and promotions, you are going to want to make sure that you follow through on that promise. Nothing lessens customer trust less than promoting a certain service or product and not being to deliver on the result. Before you throw out a new incentive for customers to visit your store or check out your website, make sure that you can offer what you have promised new customers so you know they will return again.
This doesn’t only apply to deals and promotions. If you are promising a certain standard of product or service, then you will want to make sure that customers are getting exactly what they ask for. Follow-up emails and surveys can help you to determine client satisfaction and whether you need to make some changes.
Customers can often feel suspicious if there is only one way of conducting business. While in the past, it might have made sense only to have cash payments, it can seem as though you are trying to cheat clients out of their payment. It might seem annoying to pay additional merchant fees to have several credit card options available, but it can add some legitimacy to your company and show that you are willing to work with clients and meet them where they are at. You should also offer several options with the delivery of the product or service, and make these options visible to those hesitant to work with you.
Offer quality customer service
Customer service can make or break a number of deals, and having a system where clients feel as though their voices are heard can make a huge difference—especially if you are dealing with issues relating to customer trust. You want clients to know that someone is available to help them throughout the buying process, and you should have a way for them to contact you from the beginning of the sales cycle. Make sure you have your email on your website, a customer service representative to answer any questions, and active social media pages where people can reach if they need help.
Customer trust can be the determining factor of whether your business will succeed or not. It requires attention to your business practices and deciding whether or not you have everything you need as a company in order to make clients happy. A happy customer is much more likely to return and offer your company business in the future.