How to Keep Customers Engaged With Your Entertainment App

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It’s no wonder that people like to be entertained. We all do. And of course, they also like to save money especially when it comes to digital. Accessing entertainment ideas instantly and information faster and expect to be rewarded for their loyal furtherance. With increasing mobile device usage and a number of apps, it is essential to keep your customers engaged so that it sets you apart from your peers and will assist you to connect with them personally with both existing and potential customers.

Whether you own a bowling alley or a local movie theater, you need to ensure that your customers are engaged in a right way in order to take your business to the next level.

Entertainment + Engagement = Engaged Customers

So here are our top 5 tips for grabbing the attention of your customer towards your app.



1. Great Performance

When people are really stressed or loaded with too much of work will definitely don’t like to wait even for 2 minutes to load the app or after pressing the button a particular feature to work. So make sure your app performance is high because if a new customer finds it slow or anything related then might not return, ever.

In order to guarantee a conversion from visitor status to buyer status then you have to make sure your app is doing more than just fine.

2. First Time Customer Experience

Did you even know 23% of app users abandon an app just after first use if the app performance is not up to the mark? Honestly, mobile app developers need to make the first time customers experience worthwhile. Recently, most of the entertainment apps are coming along with a guided tour so that users get a clear cut demonstration and introduction as in what the app has to offer.

Two things on which developers focus has to be on. One is simplicity and the other is eye-catching design. At times, it becomes a challenge to accomplish that. In addition, you can have overlay help screens to let your app users know each and every feature and functionality.

3. Simple On-boarding

Creating an account is a 5-minute task but people don’t like it and hence you have to follow them. Having an account creation or sign up may cost you a good number of first-time users. However, most of the apps certainly need a login before they using the app. So the point here is how well you optimize it. Technology websites prefer to add more simple and easy to use applications in their list of entertainment apps.

Have them logged in with various social media login options such as Facebook, Instagram, etc. to make the process faster and effortless. Also, you can experiment with the timing to check with the user if he/she wants to create a login before using the app or after X number of uses. This gives them the convenience they are looking for.

4. Event-based Triggered Automation

The correct right to interact with your users is when they have finished an in-app event. That would be the time when you can you have their undivided attention. Send them any additional information or promotions related to further activity or level. This lets you create better customer engagement.



It enhances the customer experience and these periodical relevant notifications drive your users deeper and connect with you in a better way.

5. Good Mobile Linking

Good deep linking in app means directing users to a specific page or screen within the app. Let’s say, in your app, whether it is game-related or movie-related, you are displaying an add that is related to the shopping site. If the user clicks on it then the URL or link should send your users directly to that particular page. This enhances the customer experience.

Conclusion

There is no sure shot way to engage your customers. You need to try different things then you will understand what works for your audience and what not. According to that, if needed you can optimize your marketing strategies and efforts. However, taking the above 5 tips into consideration which have been proven time and again can indeed improve your customer engagement with your app.

1 COMMENT

  1. Useful information! Your mentioned points are very much helpful for customer engagement in entertainment app. But in these huge mobile app competitive marketplace, a unique concept is also the core part for entertainment app success.

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