As you create content for your website or blog, your primary goal is to provide high quality information that benefits your audience. At the same time, there is nothing wrong with creating content that search engines will fall in love with.
But here is the problem: many people don’t know how to create content that drives organic traffic. Instead, they continue to churn out content that never generates search engine visitors. By making a few changes for the better, it won’t be long before your organic traffic is on the rise and you are feeling good about every word you write.
Let’s examine three of the best ways to create content that search engines will love:
1. Say Something Unique
Let’s face it: the internet is a big place (that’s an understatement). For this reason, almost every topic imaginable has been covered thousands of times.
If you want to attract search engine traffic, it’s imperative to say something unique. It’s essential to provide your readers with something of personal and great value. Take for example the ever-popular topic of “weight loss.” With approximately 224,000,000 results for the keyword phrase weight loss, you have quite a bit of competition. But that doesn’t mean you can’t add something unique to the conversation.
Try this: use Google’s Keyword Planner tool to drill down, allowing you to find and focus on a more specific keyword. Doing so will lead you towards a variety of ideas. Maybe you can create a blog post that focuses on how to lose weight during a particular month or season. Or maybe you can discuss how to lose weight by eating one type of food.
Don’t be afraid to stand out in the crowd. This is a good thing when it comes to creating content.
2. High Quality is a Must
Do you remember the days when content quality wasn’t important? All you had to do is stuff your keyword into a 300 word article, build some links, and wait for the traffic to roll in. Well, things aren’t like they were 10 years ago. Now, quality is the name of the game. If you don’t create high quality content, you can’t expect the search engines to reward you.
The word quality means something different to everyone, but here are some questions to answer:
• Is your content free from spelling and grammar mistakes?
• Is your content unique or copied from somewhere?
• Do you provide readers with a reason to stay on your website for an extended period of time?
• Do you offer something of real value, as opposed to rehashed content that can be found on thousands of other websites?
You can spend as much time as you want creating content, but make sure you do so with a high level approach to quality. It is also a powerful way to generate quality links for SEO success.
3. Longer is Better
There used to be a time when a few hundred words and a few links were more than enough for your content to reach page one of the search engines. However, this isn’t going to get you very far in 2016.
A few years back, serpIQ conducted a study to answer a very important question: how much content do ranking pages have? As a general rule of thumb, longer is better. But remember something: this only holds true if you adhere to the two points above.
SerpIQ found that 2,000 words or more is the best way to reach the first page of the search engines. The average content length for the first position is approximately 2,450 words. Is this a lot of content? You bet. Does it take a lot of time to create a 2,000 word, high quality blog post? It sure does. But if you want to succeed, it’s a sacrifice you have to make.
If you want to create content that search engines will love, it is a must that you follow the three points of advice detailed above.
Furthermore, keep track of what is and is not working for your website. Through trial and error, you will eventually find a strategy that generates the results you have been dreaming of. It’s your job to put your website in position to succeed.
Do you have any other advice to add? How much success have you had in regards to creating content that ranks?