Former Sears Media Operations Head Perianne Grignon Joins [x+1] As Vice
President of Media Strategy and Chief Marketing Officer
NEW YORK, N.Y., Jan. 6, 2010 – [x+1]
in predictive marketing solutions, today announced that Perianne Grignon
president of media strategy and chief marketing officer. A former vice
president of media strategy and digital innovation for Sears Holdings
Corporation, Grignon is a champion of using analytic tools to improve
marketing and media allocation decisions.
Effective immediately, Grignon will help guide [x+1]’s media and marketing
strategies for clients and agencies. She will also lead efforts to raise
[x+1]’s industry profile as it continues to innovate and build upon its
leading suite of technology tools for driving performance excellence in
digital marketing and advertising.
“Perianne is one of the original innovators in digital media, dating from
her new media work at AT&T in the 1990s,” said John Nardone, chairman and
CEO of [x+1]. “Her widespread experience in leveraging media in both the
client and agency worlds will bring a new perspective for our growing
business and help drive [x+1]’s next stage in digital marketing innovation
“Perianne’s made a name as someone who can apply analytics to generate media
insights for major brand marketing, and her work with icons like Sears,
Kmart, AT&T and Nabisco will bring a value-added voice of the customer to
[x+1],” added Nardone.
Previously, Grignon led the media operations for Sears Holdings, a top 20
advertiser in the U.S. While there, she developed the widely successful
partnership with ABC’s “Extreme Makeover: Home Edition,” and led the
company’s move into digital and social media, while controlling an annual
media budget of $1 billion. Prior to Sears, she was director of media
strategy at AT&T, and also served as executive vice president and director
of media and new technologies at Bates Worldwide.
Grignon is a former co-chairperson of the Association of National
Advertisers’ Television Committee and a member of the Executive Committee of
the Family-Friendly Programming Forum. In 2008, she was named a “Media
Maven” by Advertising Age and “Working Mother of the Year” by Advertising
Women of New York. Most recently, Grignon was the senior vice president of
marketing at the Online Publishers Association.
“[x+1] is the leading online technology firm enabling advertisers and
agencies to serve the right message to the right person at the right time,
while paying the right price,’ said Grignon. “I look forward to applying my
experience to help the company grow, and to working with a focused, savvy
team that is committed to helping brands realize ever-greater returns on
their digital media spend.”
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing
investment (ROI) of websites and digital media using its patented targeting
technology. Providing the first end-to-end digital solution for advertisers
and agencies, it optimizes engagement rates and lift conversion in both
media and on websites. Its predictive marketing solutions enable automated,
real-time decision making and personalization so the right advertisement and
content is delivered to the right person at the right time. Top companies in
financial services, telecommunications, online services and travel have
significantly increased the performance of their digital marketing using the
services of [x+1]. The company is headquartered in New York City. For more
information, please visit www.xplusone.com
