The first step towards identifying your detractors would be to record customer feedback across multiple channels(email, social media, SMS, calls, etc) and deploy an NPS tool to assess your customer split between promoters, detractors, and passives. Post that, start by assessing a customer’s journey and...
If your business has higher NPS vis-a-vis your competitors, it means you are able to retain your customers better than your competitors do. Your customer retention rate is so pivotal to the existence of your business. Image Credits: https://lumoa.me The founder of NPS, Fred Reichheld...