Thomas Manning
Thomas Manning
Thomas Manning is a partner with Ninah Consulting, a firm that quantifies and helps to increase marketing effectiveness and profitable business growth with the analytical rigor of a modeling house to address company issues, produce robust models and deliver relevant insights with actionable recommendations.
Management Performance Techniques to Guide Digital Marketing Spend
Innovative marketers have deployed marketing performance techniques to effectively guide spend in emerging digital channels and platforms. These progressive marketing organizations have prudently explored...
Marketing Risk Management: Seeing Around the Corner for Improved Performance
Marketing organizations today face significant challenges when contemplating change to their strategies, execution processes, information and people. Operations, Logistics, Finance, Sales, Trade and Marketing...
The Convergence of Brand and Human Resources Management
As companies seek to enhance their customer relationships, they recognize that employees who interact with customers are critical to the ongoing success of customer...