Thomas Manning

Management Performance Techniques to Guide Digital Marketing Spend

Innovative marketers have deployed marketing performance techniques to effectively guide spend in emerging digital channels and platforms. These progressive marketing organizations have prudently explored the benefits of the digital area by connecting strategic initiatives with a measurement and assessment capability to optimize marketing spending....

Marketing Risk Management: Seeing Around the Corner for Improved Performance

Marketing organizations today face significant challenges when contemplating change to their strategies, execution processes, information and people. Operations, Logistics, Finance, Sales, Trade and Marketing Agency environments are increasingly more complex as they strive to position for changing consumer behavior, channel proliferation and the demands...

The Convergence of Brand and Human Resources Management

As companies seek to enhance their customer relationships, they recognize that employees who interact with customers are critical to the ongoing success of customer relationship strategies. The brand promise will be either fulfilled or compromised on the basis of an employee's desire and ability...

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