Tom Hartley

Intellus Philadelphia 2018: A report from the inaugural conference

A fresh angle on customer centricity… featuring empathy and deep understanding. At Intellus in Philadelphia this May, the PMRG and PBIRG attendees focused almost exclusively on patients, offering an even deeper understanding of patients’ needs, their v...

Understanding the “Whys” Behind Your Brand’s Health

As new brands gain approval and brand teams begin to manage in-line business imperatives, they are starting to ask their ATU trackers to move...

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