Rick Ferguson
COLLOQUY
As editorial director of COLLOQUY, owned by LoyaltyOne, Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational and research projects. Under Ferguson's direction, the COLLOQUY magazine and web site provide a worldwide audience of more than 25, subscribers.
Ralph "Benny" Suggs, General Manager of the Harley Owners Group (H.O.G.) and Rider Services for Milwaukee, Wisconsin-based Harley-Davidson Motor Company, is easy to underestimate....
For a useful metaphor describing China's growing interest in loyalty marketing, look to the 2010 World Expo site, currently under construction in Shanghai....
The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John...
Let's just state right up front that what I know about running an airline could fit comfortably in a thimble. But since I have...
When it comes to delivering hard benefits in a B2E loyalty program, you might be tempted to think that cash is king—after all, what...
In 1995, Ethernet pioneer and 3Com founder Robert Metcalfe articulated Metcalfe's Law, which states that the usefulness or value of a networked system equals...
Membership in U.S. loyalty rewards programs has reached 1.808 billion. The adjusted total represents a 24% growth from the 1.3 billion tally in COLLOQUY's...
Not all of us have the time to complete four years of medical school and then four more years of neurological residency just to...
Because I'm shallow, when I search for a metaphor to wrap around whatever marketing concept we're discussing in COLLOQUY, I nearly always default to...
I'm a really lousy poker player for one simple reason: I can't divest myself emotionally from an economic downturn. All poker players go on...
Quick—name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday's news. In the smart phone industry, there is the Apple iPhone, and there...
When looking at the future of loyalty marketing and the trends that will shape the space, we see boundaries that will continue to expand...