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Rick Ferguson

Rick Ferguson
COLLOQUY
As editorial director of COLLOQUY, owned by LoyaltyOne, Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational and research projects. Under Ferguson's direction, the COLLOQUY magazine and web site provide a worldwide audience of more than 25, subscribers.

Easy Rider: To be a great loyalty marketer, it helps to live your brand

Ralph "Benny" Suggs, General Manager of the Harley Owners Group (H.O.G.) and Rider Services for Milwaukee, Wisconsin-based Harley-Davidson Motor Company, is easy to underestimate....

The Oriental Crown: The world’s fastest-growing economy will embrace loyalty marketing–eventually

For a useful metaphor describing China's growing interest in loyalty marketing, look to the 2010 World Expo site, currently under construction in Shanghai....

The Reward Cardholders’ Bill of Rights: Why issuers should hold these truths to be self-evident

The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John...

Siamese Dream: The fantasy of separating the inseparable

Let's just state right up front that what I know about running an airline could fit comfortably in a thimble. But since I have...

Diversity Training: In B2E incentive programs, the right reward mix can reduce budget pressure

When it comes to delivering hard benefits in a B2E loyalty program, you might be tempted to think that cash is king—after all, what...

The Power of the Network: Why loyalty marketing is essential to harnessing customer word-of-mouth

In 1995, Ethernet pioneer and 3Com founder Robert Metcalfe articulated Metcalfe's Law, which states that the usefulness or value of a networked system equals...

COLLOQUY Releases 2009 Census

Membership in U.S. loyalty rewards programs has reached 1.808 billion. The adjusted total represents a 24% growth from the 1.3 billion tally in COLLOQUY's...

Brain Atlas: The Loyalty Marketer’s Guide to Gray Matter

Not all of us have the time to complete four years of medical school and then four more years of neurological residency just to...

Put the Bunny Back in the Box

Because I'm shallow, when I search for a metaphor to wrap around whatever marketing concept we're discussing in COLLOQUY, I nearly always default to...

Play Your Cards Right and Bet on Your Best Customers When the Economy Gets Tough

I'm a really lousy poker player for one simple reason: I can't divest myself emotionally from an economic downturn. All poker players go on...

The iPhone: Angel or Demon Building Loyalty?

Quick—name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday's news. In the smart phone industry, there is the Apple iPhone, and there...

Leveraging the Power of Data: Savvy Companies Use Data to Change Customer Behavior

When looking at the future of loyalty marketing and the trends that will shape the space, we see boundaries that will continue to expand...

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