Pelin Thorogood
Pelin Thorogood, a new media and analytics expert, is CEO of Anametrix, the first cloud-based, real-time digital analytics platform. She was formerly chief marketing officer (CMO) at Anametrix and WebSideStory (acquired by Omniture/Adobe), the first cloud-based web analytics provider. Recognized for her leadership in both venture-backed startups and public companies, Pelin was named one of the "20 Women to Watch" in sales lead management in both 2011 and 2012.
CustomerThink Founder/CEO Bob Thompson interviews Pelin Thorogood about digital analytics; why marketers must solve data silo problems; and the role Big Data and data...
Picture this scenario: The CMO is meeting with his boss, the CEO. At the top of the agenda is discussion of marketing effectiveness and...