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Author Archive | Neal Schaffer

5 Strategic Tips for Creating a Killer LinkedIn Company Page

Blog post by on March 23, 2012

Due to the professional demographic of LinkedIn, it’s only a matter of time before more businesses leverage the professional opportunities available by searching for products and services through LinkedIn Company Pages. It is in every business owner’s …

Raising Your Content Curation to the Next Level

Blog post by on March 21, 2012

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them …

Getting Started with Pinterest

Blog post by on February 28, 2012

Social bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with “interest”). Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, …

Social Media 101 for Professional Associations

Blog post by on February 18, 2012

I frequently get invited to speak on social media for professional associations, and when I do it often seems as if the clocks in the room have been turned back 10 years since before the advent of …