Mike Boysen

Can #Beachbody Improve Their Social Engagement?

Some of you may be aware of a post I wrote on a disappointing experience I had with Beachbody. They are the company that promotes fitness products like P90x, Slim in 6, Insanity, Turbo Jam and many more.  Anyway, I resolved my issues with...

Customers, I Hear You! – By Rube Goldberg

Putting your Internal Needs First Puts the Customer Last One of the most popular terms related to customer process I hear today no doubt came out of the mouths of conspiring academics. It’s since been picked up by the many consulting personalities and bloggers I...

The Multimedia Social Thread or The Social Media Multithread

Today, conversations, or threads, can take place over time and through a number of traditional channels. For example, you’re on the golf course with a client and he asks you to send him some more information on the topic you just mentioned. So, first...

Social CRM for CRM’ers

As a grizzled CRM veteran, you probably have mixed feelings about all of this touchy feely stuff like the social customer and social business. The bottom line is that it's probably set you off a bit with regard to all these new things people...

Like Dimples On a Golf Ball – These Are The Silos of Social CRM

If you look at CRM like I do, one of the things on your radar screen should be the identification of silos in a business. From an operational standpoint, they may be necessary, but from the customer’s standpoint, they are nothing but annoyances. Unfortunately,...

Jack Be #Nimble, Jack Be Quick

…Innovation creates a hockey stick — as in market growth. If the rest of the “sCRM” world doesn’t react quickly, they could miss out. I just read Martijn Linssen’s post about his thoughts on Nimble and he was dead on. Everyone is talking about being…

Syndicated Blogging – Don’t Be Where Your Readers Be

Along with many of my blogging peers, we are syndicated across a number of CRM related properties. Sounds great, doesn’t it? More readership means more exposure for us. You might be surprised to hear me say that it isn’t all a bed of roses,...

The Future Business, The Future Customer, Future CRM

Social is so now…so get over it already! Something that we all learn over our careers, whether we admit it or not, is that the more things change, the more things stay the same. Yea, as technology is accelerating us into new directions and experiences,...

The Social Customer vs The Jobs People Do

I think we've come to a critical juncture in the discussion about the Social Customer. It seems that we keep focusing on the customer directly, and not in the context of the jobs people do to make the customer experience and outcome the best...

The Ultimate Social CRM Question

What Does the “s” Mean in  sCRM? Did you notice anything? I used a lowercase “s” because it’s time for the hype to be over (I didn’t come up with it – but saw it on Twitter). It’s time to start putting ...

The Social Customer – Complete Control or A Level of Control?

I’m not going to quote it directly, because even 140 characters seems long-winded these days, but I believe Paul Greenberg’s tweetable definition of Social CRM has been blown way out of proportion. So much so, that I actually feel that I need to build...

Be A Nimble Organization – Social CRM With Potential

We've been all over the social customer and the social business to the point now where it's becoming annoying. Frankly, if you're a business owner, executive or professional you're probably ready for some stuff that fits into the job you already have – not...

Spaghetti And Meatballs Is Great For Dinner – How About Some Sauce?

Some of you may be wondering what all of this outside-in process stuff is so I thought I would try to paint a simple picture for you. I have been either consulting or working in Corporate America for 26 years now. Most of that...

P90X – Proof That You Must Be 100% Customer-Centric To Keep Advocates

Today I finally got off my fat butt and decided to formulate my plan to get back into shape. I’ve been fit most of my life and I’ve always done something to stay that way. I’m in my late 40’s now, and it’s far...

What Does a Growing Company Look Like and Do You Want To Be One?

Most people who start or own a business want it to grow, that’s pretty safe to say. The problem is that most people have nothing but their desire to guide them down a path for growth. I’d like to share a few observations based...

CRM – The Long View

I’m in CRM for the long haul, are you? Have you been here for awhile? Do you plan to be around for awhile? Are you just starting out? Are you trying to make the leap from another discipline like Social Media? Me, I’ve been...

Can The Central Problem Here Possibly Be Social?

These days anyone hanging out on twitter or in the blogosphere is is being bombarded with the word social. OK, the CRM 2.0’ers lost the good fight but has the word really changed businesses? Or did businesses, all businesses, change to drive this new...

Since Customers Always Lie, Maybe You Need To Look For Answers Somewhere Else

Or maybe it’s Prospects always lie. Either way, I’m using it make a point. If you call all you customers and ask them if they will ever buy from you again, most of them will probably say yes, just to get you off the...

If it smells like Spam

The first thing I notice about an inside-out company is when I experience their CRM practices. The first time I meet them (as a consultant), I’m suddenly getting newsletters every month and one-off pieces telling me why this or that product is great. I’ve...

Observing Customer-Centricity From An Outside Perspective

Ever since I began aligning my thinking to customer-centricity and an outside-in approach to life, I’ve seen good and bad examples everywhere. Gee, you’d think being a CRM consultant would have exposed me to this on a daily basis. Well, it did. I just...

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