Mike Boysen, Boysen
Transforming the experiences of customers and the professionals who support them
Some of you may be aware of a post I wrote on a disappointing experience I had with Beachbody. They are the company that...
Putting your Internal Needs First Puts the Customer Last One of the most popular terms related to customer process I hear today no doubt came...
Today, conversations, or threads, can take place over time and through a number of traditional channels. For example, you’re on the golf course with...
As a grizzled CRM veteran, you probably have mixed feelings about all of this touchy feely stuff like the social customer and social business....
If you look at CRM like I do, one of the things on your radar screen should be the identification of silos in a...
…Innovation creates a hockey stick — as in market growth. If the rest of the “sCRM” world doesn’t react quickly, they could miss out. I…
Along with many of my blogging peers, we are syndicated across a number of CRM related properties. Sounds great, doesn’t it? More readership means...
Social is so now…so get over it already! Something that we all learn over our careers, whether we admit it or not, is that the...
I think we've come to a critical juncture in the discussion about the Social Customer. It seems that we keep focusing on the customer...
What Does the “s” Mean in sCRM? Did you notice anything? I used a lowercase “s” because it’s time for the hype to be...
I’m not going to quote it directly, because even 140 characters seems long-winded these days, but I believe Paul Greenberg’s tweetable definition of Social...
We've been all over the social customer and the social business to the point now where it's becoming annoying. Frankly, if you're a business...
Some of you may be wondering what all of this outside-in process stuff is so I thought I would try to paint a simple...
Today I finally got off my fat butt and decided to formulate my plan to get back into shape. I’ve been fit most of...
Most people who start or own a business want it to grow, that’s pretty safe to say. The problem is that most people have...
I’m in CRM for the long haul, are you? Have you been here for awhile? Do you plan to be around for awhile? Are...
These days anyone hanging out on twitter or in the blogosphere is is being bombarded with the word social. OK, the CRM 2.0’ers lost...
Or maybe it’s Prospects always lie. Either way, I’m using it make a point. If you call all you customers and ask them if...
The first thing I notice about an inside-out company is when I experience their CRM practices. The first time I meet them (as a...
Ever since I began aligning my thinking to customer-centricity and an outside-in approach to life, I’ve seen good and bad examples everywhere. Gee, you’d...