Mike Boysen

The Face of Social CRM Consulting?

CRM Consulting Is To Salesforce Automation As ______ Is To Social CRM With all the hype going on lately, I began wondering what Social CRM consulting might look like. Will it simply be an added service performed by CRM consultants (booooooorrrrring!) Or will it be...

The Social Employee and CRM Incentive Plans

How do we reward employees who engage the Social Customer? The Social Employee and CRM Incentive Plans....one of the many things I've struggled to wrap my mind around over the past few years. The "customer-centric" way of business really poses a number of challenges related...

A Few Question That I Would Ask SRCM Paradigm Supporters

The access to Compuserve may have been limited, but we've continued to have this vehicle ever since. And it's the same concept. The volume is growing but I don't consider that a paradigm shift, just a change in strategy or tactics as any growing...

The Social CRM Channel, Or A New Paradigm?

There are a number of very intelligent people out there who are calling the Social CRM channel a paradigm shift, and not reallychannel. The basis for this argument is simple.... They've got software to sell or consulting practices to grow... OK, not all of them…

Collaborative CRM, Business and Politics

I was out running errands yesterday and, as usual for me, had the radio on TALK. That day, it was Rush Limbaugh. That's right, many Liberals might call me an extremist just because of that. The truth is that most of the...

I’m Just About Twittered Out

I've been involved with CRM and SFA for about 15 years now. A good portion of that time has been spent promoting, implementing and developing software. It wasn't until I read CRM at the Speed of Light, by Paul Greenberg, that I realized something...

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