Manish Nepal

Lessons in brand stickiness: How to retain customers and improve brand loyalty

Okay, so your brand has the fluid marketing chops to shapeshift through the fast-changing business environment and stay relevant to customers’ demand. You also...

Let’s stop trying to improve CSAT and NPS without trying these things

Image Source: Freshchat As much as customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) are touted as important keyholes to understand...

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