Author Archive | Louis Foong

What’s Your B2B Marketing Mission?

Blog post by on April 15, 2014

Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the morning so …

Uncovered: The Future of Mobile Marketing

Blog post by on April 11, 2014

How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of …

Spring Clean B2B Lead Generation in 5 Easy Steps

Blog post by on April 8, 2014

Refresh, Recycle, Repurpose, Refinish, Recreate Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over. As the exhilaration …

8 Reasons Why Marketing Automation Fails

Blog post by on April 2, 2014 Editor's Pick

It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. Don’t get …