Louis Foong

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you know...

Interesting Infographics: Influencer Marketing Drives 11x more ROI

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately...

Increase LinkedIn Engagement by 386%

While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook...

What We Learned from 300 Content Marketers

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less…

The Importance of Influencer Marketing

These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers. Not only...

What Type of Leader Are You?

Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. There are good leaders and bad leaders, but...

Who will come out on top in 2017? Mobile or Desktop?

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this...

Interesting Infographics: The Evolution of the Strategic CMO

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by the...

Interesting Infographics: How the Brain Processes Content

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way that our brains react to content. After all, content marketing is...

8 Critical Elements for Awesome Emails

With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then you know this all too well. Don’t worry – this...

Interesting Infographics: Create a Killer Social Media Strategy

Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and...

11 Simple Steps to Boost Your Organic Click-Through Rates

Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort...

Interesting Infographics: How to Calculate Your Marketing Budget

It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity have different needs when it comes to marketing strategies and its hard to know what you need to spend if...

Why Customer Data Should Shape Your Marketing Strategy

Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. But let’s say that the service isn’t great, the tables are...

Interesting Infographics: Converting Chats to Sales

While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering a new source of conversions. Sites with live chats apps...

Email Deliverability: The Path to Your Subscriber’s Inbox

How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click on that folder, and some unfortunate email marketers may never wind up anywhere else. Only...

Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!

I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. For a change of pace today , I thought you would find this to be an “Interesting Infographic”!  Customers –...

Interesting Infographics: Email Marketing Stats to Blow Your Mind

Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter account. On the other hand, one thing that you can...

8 Reasons to Start a Full-Scale Digital Marketing Campaign

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand online and have become the masters of multichannel marketing. I...

Personalization Without People?

You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting their personal data. The trouble is, a lot of your customers don’t like the idea of sharing their information with...

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