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Author Archive | Louis Foong

CMO Spotlight: Judith Sim, CMO, Oracle Corp.

Blog post by on August 27, 2014

“Social marketing has changed everything” …states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers …

Interesting Infographics: CMOs Face a Major Dilemma

Blog post by on August 24, 2014

How well do you understand the needs of your consumers? According to the infographic “CMOs Face A Major Dilemma” by Oracle Marketing Cloud, a small amount of CMOs (18%) have a cohesive understanding of their company’s consumer …

B2B Lead Generation Served Las Vegas Style

Blog post by on August 19, 2014

Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say. I say that’s easier said than done. When you have spent a riveting session with …

CMO Spotlight: Blair Christie, SVP and CMO, Cisco

Blog post by on July 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. What caught my interest and attention is Blair’s perspective on “the intelligent connection of people, processes, data …