Author Archive | Louis Foong

10 Ways to Empower Channel Partners and Drive Sales Growth

Blog post by on July 15, 2014

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. The reality is that the demand generation responsibility rests almost entirely with the manufacturer. As a B2B …

B2B Demand Generation Experts—A Call to Arms

Blog post by on July 9, 2014

Time to Declare Independence and Take Control!   When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes in Google’s algorithms …

3 Ways to Feed Your Audience What They Are Craving

Blog post by on July 3, 2014

—B2B Lead Generation Tips to Make them Say “Gimme More!” Two years ago, I went on a culinary tour of Paris, France. My two most favourite memories from that tour are the Ladurée macarons and the champagne …