John Oechsle

Let AI Unlock Your Marketing Automation Potential

It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during...

The Movement Toward Multiple CRM Touch Points

It's no surprise that organizational functions and technologies are overlapping and cross-integrating now more than ever. The trend represents a natural progression toward efficiency and a push toward maximizing value and adoption within a company. And one specific technology is beginning to stand out...

Prioritize Customer Relationships This Small Business Week

In 1963, President John F. Kennedy made a lasting mark on the small business community by declaring the inaugural Small Business Week. Since that time, the yearly event recognizes the excellent work and important contributions of entrepreneurs and small business owners throughout the...

Six Keys to Growing Your Customer Base in 2018

Many of us resolve to make improvements at the outset of a new year. We commit to a better diet, strengthening friendships, and achieving greater personal and professional success. If you’re a small business owner, you undoubtedly share at least one common resolution with...

International Client’s Day is March 19—Is Your Business Ready to Show the Love?

Let’s face it—you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity...

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