Jeff Zabin

Analyst Perspective: Salesforce.com and Radian6

Radian6's solution for social media monitoring was never the most elegant one on the market. The interface was nothing special. The platform lacked a lot of the bells and whistles seen elsewhere. And, unlike some of the other big players, there was no professional...

Finding Business Insights in Unexpected Sources

"To be original, seek your inspiration from unexpected sources," a creative director at a major advertising firm once noted. To be sure, unexpected sources can often inspire. Consider the Swiss engineer George de Mestro, who invented Velcro in 1948 after noticing that cockleburs stuck to...

Analyst Perspective: Omnicom and Communispace

Omnicom Group announced on Wednesday that its Diversified Agency Services business has bought Communispace, a leader in the online customer communities space. An early pioneer, having launched in 1999, Communispace has created online communities for more than 100 major brands. While the terms were undisclosed,...

On the Future of Customer Loyalty Programs

"American Airlines Gives Away a Million Miles." "Starwood Hotels Gives Insider Access to Exclusive Events with New Auction Website." "Citizens Financial Group Enhances Customer Rewards Program with the Launch of Merchant Network." These are just some of the headlines culled from the latest press releases...

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