Jeff Zabin
Jeff Zabin
Jeff Zabin is research director at Starfleet Research, which benchmarks best practices in technology-enabled business initiatives, and CEO of Starfleet Media, the leading provider of content marketing programs tailored to meet the inbound marketing and lead generation needs of B2B companies in selected niche markets. A bestselling business author, he previously served as vice president and research fellow at Aberdeen Group.
Analyst Perspective: Salesforce.com and Radian6
Radian6's solution for social media monitoring was never the most elegant one on the market. The interface was nothing special. The platform lacked a...
Finding Business Insights in Unexpected Sources
"To be original, seek your inspiration from unexpected sources," a creative director at a major advertising firm once noted. To be sure, unexpected sources...
Analyst Perspective: Omnicom and Communispace
Omnicom Group announced on Wednesday that its Diversified Agency Services business has bought Communispace, a leader in the online customer communities space. An early...
On the Future of Customer Loyalty Programs
"American Airlines Gives Away a Million Miles." "Starwood Hotels Gives Insider Access to Exclusive Events with New Auction Website." "Citizens Financial Group Enhances Customer...