Jeff Zabin
Jeff Zabin
Jeff Zabin is research director at Starfleet Research, which benchmarks best practices in technology-enabled business initiatives, and CEO of Starfleet Media, the leading provider of content marketing programs tailored to meet the inbound marketing and lead generation needs of B2B companies in selected niche markets. A bestselling business author, he previously served as vice president and research fellow at Aberdeen Group.
More Companies Seek to Implement a Single Technology to Support Multichannel Campaign Management
Consumers expect to be able to interact and transact with companies however they please, based on their own channel preferences. For marketers, this expectation...
Why Sentiment Analysis Isn’t Like a Game of Roulette
In the game of roulette, there are black rows and there are red rows. Gamblers can place their bets anywhere they choose. On so-called...
Social Integration is the Name of the Game
Large companies are making big strides in shoring up their capabilities around the social channel. A lot of the credit goes to advances in...
The Text Analytics Space Heats Up With a Big Funding Round for Clarabridge
Most people didn't use to pay much attention to text analytics. Maybe natural language processing and computational linguistics didn't strike them as terribly exciting....
Why Acxiom is Opening the Kimono on Consumer Data
Having written extensively in the past about the need for companies to grant data autonomy to their customers, giving them the ability to access,...
Using Benchmark Research to Get a Reality Check
Welcome to Lake Wobegon," exalts Garrison Keillor on his long-running NPR radio show A Prairie Home Companion, "where all the women are strong, all...
Nonprofits Embrace CRM, as in Constituent Relationship Management
According to the just-released Giving USA 2013: The Annual Report on Philanthropy, total charitable giving in the United States last year was $316.23 billion...
Telligent, Zimbra and the Online Community Software Space
Last week, Telligent announced that it has acquired the assets of Zimbra from VMware. This is relatively big news in the realm of online...
Buzzword Du Jour: Omni-Channel Marketing
It used be that marketers talked in terms of multi-channel marketing. Then, to some extent, it was cross-channel marketing. Now, it seems, omni-channel marketing...
A Serious Look at Technology Solutions for Social Listening
I've been covering social listening – sometimes referred to as social media monitoring and social intelligence (although both these terms have slightly different nuances)...
A Fifteenth Century Monk and the Intangible Value of a Facebook Fan
Luca Pacioli, a Fifteen Century Venetian monk, is widely credited as the first person to document the principles of double-entry bookkeeping and is even...
Analyst Day at HubSpot: Sunshine and Daydreams
As an industry analyst, I'm frequently invited to attend "analyst day" events hosted by technology solution providers. I typically decline. I find that spending...
Infographic: Inbound Marketing for Small Businesses
Gleanster recently published an infographic that tells a compelling story about the value of inbound marketing, particularly in the context of small businesses. It...
Adjusting the Noise-to-Signal Radio for Better Social Listening
As a child, I could sometimes be found crawling around the unfinished attic of our house. It didn't even have floorboards. What was I...
Agile Business Intelligence: Because Information is Power and Timing is Everything
Businesses of all sizes are turning to self-service business intelligence (BI) tools to gain faster and better access to information and insights. This is...
Putting Mobile Marketers in the Driver’s Seat
Anyone who attended or paid any attention to last week's Consumer Electronics Show knows that the theme of the event was mobile. In fact,...
New Adventures in Precision Marketing: Peeping Toms and the Consensual Customer
The same battle has been raging for years. On one side are marketers whose success lies in presenting consumers with highly relevant messages and...
Visualizing Marketing Dashboards
New Gleanster research on business intelligence reveals something that we marketers already knew: Marketing organizations are spending a lot of time and effort creating...
A Big Week for Business Intelligence
Is the Business Intelligence space heating up or what? The same week we publish our new benchmark report Agile Business Intelligence, two (really, three)...
Netflix Takes Some Heat on Social Media – But to What End?
This week doesn't mark the first time that Netflix subscribers have been up in arms. It also happened five years ago. That's when the...