John Cousineau

With More Focus on Craftsmanship and Less On Prediction, Sales Productivity Will Predictably Improve

In the elusive hunt for ways to improve business-to-business (B2B) sales productivity, it's tempting to conclude that something's missing. As Scott Santucci noted at...

The Craft of B2B Sales Is Becoming Like the NFL

The following is my adaptation of Allan Maki's take on how the NHL is becoming like the NFL. The parallels between his observations in...

New Posts