John Cousineau
John Cousineau
As President of innovative information Inc., John is leading efforts to improve B2B sales productivity via innovative uses of technologies and information. Amacus, his company's patents pending sales software, is one of his vehicles for doing so. Amacus triggers sales performance by showing Reps what they're achieving from what they're doing, based on buyer actions. John's spent over 35 years harnessing information in ways that accelerate business productivity.
B2B Salespeople Deserve Better
Bill Gates wondered: how many teachers get useful coaching? What he discovered surprised him: 'until recently, 98% of teachers only ever got one word...
Is b2b sales productivity complicated? Or complex?
According to a recent HBR, wise executives tailor their approach to leadership to fit the complexity of the circumstances they face. They manage differently...
7 Ways Top Performing Sales Reps Resemble Those Who Play Team Sports
Fascinating conversation with a sales leader several months back. They'd just turned over 1/3 of their sales team because their numbers were 'speaking to...
How Practice, Done Right, Can Perfect Practices in B2B Sales
Perfect Practice offers 42 rules for getting better at getting better. Written by 3 educators, it offers insights on the importance of feedback in...
Sorry, ‘Just Do It’ won’t ‘do it’ when it comes to sales performance
One of the classic 'silver bullets' sales managers like to fire when the pressure's on to produce more revenue? 'Try Harder'. Put another way,...
The 8 Ingredients of a Tasty B2B Sales Productivity Bouillabaisse
Had a fascinating chat recently with the lead for a multi-billion dollar firm's sales performance improvement initiatives. It's their firm's number one business growth...
The Science of Succeeding Predictably in B2B Sales [Lessons from Moneyball]
One of the statistical pioneers of Moneyball, Paul DePodesta, spotted 'the tendency of everyone who played baseball to generalize wildly from their own experience....
3 Keys to Empowering Employees [and why it matters]
In a recent article, John Hagel notes that the empowered employee is coming, it's inevitable, and asks: is the world ready? As companies increasingly...
4 Keys to Creating a Flat Army [of Front-Line Folks in Sales Execution]
In Flat Army, Dan Pontefract outlines his take on why it's important, today, for firms to become connected and engaged. In his view, it's...
5 Things You Can Do to Solve Tough [Sales Execution] Performance Problems
When poor sales performance persists, and everything you've tried hasn't worked, it's tempting to sit back and say 'that's just the way it is'....
It’s Hard to Fix [Sales Execution] Mistakes You Can’t See
The life of a sales person can sometimes seem like that of a juggler in a circus. Always many balls in the air. The...
4 Keys to Choosing Wisely Your Paths to Improved Sales Performance
With complex problems, like uncertain revenue results from a sales team, choosing the most effective path to better performance can be really hard. Proving,...
Let’s see: how are B2B sales made?
Some of the most compelling pieces being used in B2B sales these days are visuals. Ones that help buyers and sellers come to agreement...
4 Rules For Being Antifragile in B2B Sales Performance
In AntiFragile, Nassim Taleb explains what firms can do to lower their risks of catastrophic events, despite prevailing complexities and uncertainties. He describes such...
7 Rules for Perfecting Best Practices in B2B Business Development
Musicians know it takes practice to perform at their peak. The authors of Practice Perfect stress that practice makes permanent – so you had...
The Path to More Sales Conversations is Paved With Buyer Issues
We continue to see executive buyers prove, by their behaviors, their interest in engaging in sales conversations about the outcomes they're after for their...
The Pulse of a Firm’s Learning Triggers the Adaptiveness of Its Practices
One of the common themes in conversations we've been having recently with business executives is how different things are today than they were 1,...
When What’s Happening in B2B Sales Is Clear, Performance Can Improve
Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested...
Four Attributes of Adaptive Sales Organizations
co-authored with John Holland, Co-founder, CustomerCentric Selling In a recent presentation for Corporate Visions, Scott Santucci of Forrester Research noted that CEOs are increasingly...
Learning [Fast + Continuously] Improves B2B Sales Productivity
co-written with John Holland, co-Founder, CustomerCentric Selling Some reflections on lessons we've been learning from our buyer-guided approach to business development. First, most folks doing…