Gary Angel

The Uses of In-store Customer Journey Data – Store Marketing

I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capability that this type of data provides. Today, I’ll tackle a use that’s nearly as fundamental...

What is in-store customer journey data for?

In my last post, I described what in-store customer data is. But the really important question is this – what do you do with it? Not surprisingly, in-store customer movement data serves quite a range of needs that I’ll categorize broadly as store layout optimization,...

What is In-Store Customer Journey Data?

Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of analytics professional and someone who loves data and technology) to get excited about new data sources and new measurement systems...

How to Drive Digital Transformation when You’re Not a Digital Expert : Addressing the...

In my last post I described some of the biggest challenges to a traditional enterprise trying to drive digital transformation. This isn’t just the usual “this stuff is hard” blather – there are real hurdles for the traditional large enterprise trying to do digital...

Digital Transformation and the Reverse Hierarchy of Understanding

Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital transformation discussion. After all, there’s plenty of evidence that digital can be done well. No one looks at the myriad...

Competitive Advantage and Digital Transformation — Optimizing in Travel & Hospitality

In my last post I described a set of analytics projects that drive real competitive advantage in retail and eCommerce. These projects are meant to be the opening of the third and final stage of an analytically driven digital transformation. They are big, complex,...

Competitive Advantage and Digital Transformation – Optimizing Retail and eCommerce

In my last posts before the DA Hub, I described the first two parts of an analytics driven digital transformation. The first part covered the foundational activities that help an organization understand digital and think and decide about it intelligently. Things like customer journey,...

The State of the Art in Analytics – EU Style

(You spent your vacation how?) I spent most of the last week at the fourth annual Digital Analytics Hub Conference outside London, talking analytics. And talking. And talking. And while I love talking analytics, thank heavens I had a few opportunities to get away from...

Digital Transformation in the Enterprise – Creating Continuous Improvement

I’m writing this post as I fly to London for the Digital Analytics Hub. The Hub is in its fourth year now (two in Berlin and two in London) and I’ve managed to make it every time. Of course, doing these Conference/Vacations is a...

Getting Started with Digital Transformation

For most of this year I’ve been writing an extended series on digital transformation in the enterprise. Along the way, I’ve described why organizations (particularly large ones) struggle with digital, the core capabilities necessary to do digital well, and ways in which organizations can...

Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, it’s equally arid. Because you don’t build culture by talking. You...

Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t buy it. You can’t proclaim it. You can’t implement it. There is, of course, a vast literature...

Building and Measuring Analytics Culture

Culture – how to measure it and how to build it – has been much on my mind lately. At least when it comes to the measurement part – something we don’t normally have to do – the reason is…different. My Counseling Family team is…

Analytics with a Strategic Edge

The Role of Voice of Customer in Enterprise Analytics The vast majority of analytics effort is expended on problems that are tactical in nature. That’s not necessarily wrong. Tactics gets a bad rap, sometimes, but the truth is that the vast majority of decisions we...

SPEED: A Process for Continuous Improvement in Digital

Everyone always wants to get better. But without a formal process to drive performance, continuous improvement is more likely to be an empty platitude than a reality in the enterprise. Building that formal process isn’t trivial. Existing methodologies like Six Sigma illustrate the depth...

Continuous Improvement

Is it a Method or a Platitude? What does it take to be good at digital? The ability to make good decisions, of course. If you run a pro football team and you make consistently good decisions about players and about coaches, and they, in...

Digital Transformation – How to Get Started, Real KPIs, the Necessary Staff and So...

In the last couple of months, I’ve been writing an extended series on digital transformation that reflects our current practice focus. At the center of this whole series is a simple thesis: if you want to be good at something you have to be...

Controlled Experimentation and Decision-Making

The key to effective digital transformation isn’t analytics, testing, customer journeys, or Voice of Customer. It’s how you blend these elements together in a fundamentally different kind of organization and process. In the DAA Webinar (link coming) I did this past week on Digital...

Engineering the Journey

Near the end of my last post (describing the concept of analytics across the enterprise), I argued that full spectrum analytics would  provide “a common understanding throughout the enterprise of who your customers are, what journeys they have, which journeys are easy and which...

Full-Spectrum Analytics and Digital Transformation

Enterprises do analytics. They just don’t use analytics. That’s the first, and for me the most frustrating, of the litany of failures I listed in my last post that drive digital incompetence in the enterprise. Most readers will assume I mean by this assertion that...

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