Gary Angel

The Uses of In-store Customer Journey Data – Store Marketing

I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is...

What is in-store customer journey data for?

In my last post, I described what in-store customer data is. But the really important question is this – what do you do with it?...

What is In-Store Customer Journey Data?

Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of...

How to Drive Digital Transformation when You’re Not a Digital Expert : Addressing the...

In my last post I described some of the biggest challenges to a traditional enterprise trying to drive digital transformation. This isn’t just the...

Digital Transformation and the Reverse Hierarchy of Understanding

Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital...

Competitive Advantage and Digital Transformation — Optimizing in Travel & Hospitality

In my last post I described a set of analytics projects that drive real competitive advantage in retail and eCommerce. These projects are meant...

Competitive Advantage and Digital Transformation – Optimizing Retail and eCommerce

In my last posts before the DA Hub, I described the first two parts of an analytics driven digital transformation. The first part covered...

The State of the Art in Analytics – EU Style

(You spent your vacation how?) I spent most of the last week at the fourth annual Digital Analytics Hub Conference outside London, talking analytics. And...

Digital Transformation in the Enterprise – Creating Continuous Improvement

I’m writing this post as I fly to London for the Digital Analytics Hub. The Hub is in its fourth year now (two in...

Getting Started with Digital Transformation

For most of this year I’ve been writing an extended series on digital transformation in the enterprise. Along the way, I’ve described why organizations...

Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And...

Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture...

Building and Measuring Analytics Culture

Culture – how to measure it and how to build it – has been much on my mind lately. At least when it comes to...

Analytics with a Strategic Edge

The Role of Voice of Customer in Enterprise Analytics The vast majority of analytics effort is expended on problems that are tactical in nature. That’s...

SPEED: A Process for Continuous Improvement in Digital

Everyone always wants to get better. But without a formal process to drive performance, continuous improvement is more likely to be an empty platitude...

Continuous Improvement

Is it a Method or a Platitude? What does it take to be good at digital? The ability to make good decisions, of course. If...

Digital Transformation – How to Get Started, Real KPIs, the Necessary Staff and So...

In the last couple of months, I’ve been writing an extended series on digital transformation that reflects our current practice focus. At the center...

Controlled Experimentation and Decision-Making

The key to effective digital transformation isn’t analytics, testing, customer journeys, or Voice of Customer. It’s how you blend these elements together in a...

Engineering the Journey

Near the end of my last post (describing the concept of analytics across the enterprise), I argued that full spectrum analytics would  provide “a...

Full-Spectrum Analytics and Digital Transformation

Enterprises do analytics. They just don’t use analytics. That’s the first, and for me the most frustrating, of the litany of failures I listed in...

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