NG Gordon

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

You got to be very strategic when it comes to influencer marketing. First: Why should you sign an influencer-brand contract at all? I strongly recommend signing an agreement between the influencer and the brand, and here...

Dog agencies (and the reporters that cover them) need to learn what a social...

I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt - OMG is this another ad for that famous celeb dog agency, or what? And indeed, it was.

Dog agencies (and the reporters that cover them) need to learn what a social...

I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt - OMG is this another ad for that famous celeb dog agency, or what? And indeed, it was.

Cut out the middleman/women? Not with social media influencers!

“Brands have no better choice then having the influencers as their middlemen/women” We were the middlemen… Many years ago I worked for an international, Singapore-based company that managed import-export “trade deals.” We offered new, exciting, and profitable imported products/projects from India, China, and Taiwan to…

“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent...

“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing” — this is not realistic For the past few years, blogs and people in the marketing profession have been quoting Tomoson’s claim that “businesses are making $6.50 for...

Not all influencers are unethical, fake, or overpaid… Dear Mishu & 17 friends tell...

Q: People say that influencers are selfish and engage in unfair practices. Is that true? A: Not all!Dear Mishu Dad & Friends Recently the media are full warnings about social media Influencers - they they are fake, frauds......

Employee Advocacy as Influencer Marketing? Uh…. whatever

Q: Can an employee be a successful Influencer on behalf of their company? A: Yeah.... maybe... whatever. Employee advocacy is good. But since they are paid by the brand/company, their recommendation still don't have the authority of a 3rd-party Influencer. With something as new and…

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