NG Gordon

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

You got to be very strategic when it comes to influencer marketing. First: Why should you sign an influencer-brand...

Dog agencies (and the reporters that cover them) need to learn what a social...

I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt -...

Dog agencies (and the reporters that cover them) need to learn what a social...

I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt -...

Cut out the middleman/women? Not with social media influencers!

“Brands have no better choice then having the influencers as their middlemen/women” We were the middlemen… Many years ago I worked for an international, Singapore-based company...

“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent...

“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing” — this is not realistic For the past...

Not all influencers are unethical, fake, or overpaid… Dear Mishu & 17 friends tell...

Q: People say that influencers are selfish and engage in unfair practices. Is that true? A: Not all!Dear Mishu Dad &...

Employee Advocacy as Influencer Marketing? Uh…. whatever

Q: Can an employee be a successful Influencer on behalf of their company? A: Yeah.... maybe... whatever. Employee advocacy is good. But since they are...

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