Cathy Allington

What is thing thing called, Love? or CRM??

"CRM" is increasingly becoming a functionality which businesses seek. They STILL have little or no understanding as to what CRM means. There is, however,...

A CRM System for SMEs: You Can Get Big Benefits Without Spending the Big...

Some years ago, I was a keynote speaker for a Direct Marketing Association conference. The organizers had speakers with excellent theoretical knowledge on how...

How Much “Customer Insight” Do You Need To “Lose Sight” of the Customer?

You don't need, and can't afford, to get bogged down in customer data – it's about putting yourself in your customer's shoes, and using...

What the Heck Is CRM?

So you're an SME, and you need or want to look at this buzzword that is called CRM? There has been much written...

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