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Cathy Allington

Cathy Allington
You Grow Pty Ltd.
Cathy Allington is managing director of You Grow Pty Ltd., an international CRM company with simple but powerful CRM tools to allow small businesses to use the customer information they already have in their existing accounting or point-of-sales systems to grow their business by communicating with clients and prospects.

What is thing thing called, Love? or CRM??

"CRM" is increasingly becoming a functionality which businesses seek. They STILL have little or no understanding as to what CRM means. There is, however,...

A CRM System for SMEs: You Can Get Big Benefits Without Spending the Big Bucks

Some years ago, I was a keynote speaker for a Direct Marketing Association conference. The organizers had speakers with excellent theoretical knowledge on how...

How Much “Customer Insight” Do You Need To “Lose Sight” of the Customer?

You don't need, and can't afford, to get bogged down in customer data – it's about putting yourself in your customer's shoes, and using...

What the Heck Is CRM?

So you're an SME, and you need or want to look at this buzzword that is called CRM? There has been much written...

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