Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Cause for Engagement: Loyalty’s Role in Altruism in Three Step
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of...
Loyalty Limelight: P.F. Chang’s Preferred
The initiative: P.F. Chang’s Preferred, by P.F. Chang’s China Bistro In a nutshell: In mid-November, P.F. Chang’s introduced its new program, P.F. Chang’s Preferred, to...
Apple Pay: The Best Thing to Happen to Loyalty Since…
Once again loyalty marketers are finding new opportunities at their fingertips, this time courtesy of Apple. The computer maker’s Apple Pay service, which offers one-touch...
Igniting Conversation: A Q&A with Epsilon President Andy Frawley
I should have known long ago that Andy Frawley had a book in him. The president of Epsilon, the world’s leading marketing agencies, is...
Loyalty Gamification: Five Tips for a Good Hand
In the movie “Cool Hand Luke,” the title character earns his nickname after bluffing through a poker game and then stating, “Sometimes nothing can...
Four Tricks to Treating Loyal Customer (and Avoiding a Haunting Oversight)
If ever there were a masked opportunity in loyalty marketing, I’d call it Halloween. Retailers have been quite clever in scaring up additional sales of...
Loyalty Limelight: Kohl’s Yes2You Rewards
The initiative: Yes2You Rewards, by Kohl’s In a nutshell: Kohl’s on Oct. 6...
LinkedIn Changes a Primer in Responsible Data Use – at a Relevant Time
LinkedIn may be increasing in its membership base, but the social network is pruning the ways it uses its member data. Based on my...
Macy’s Omnichannel Strategy: Moving Engagement as Well as Sweaters
Do bricks and mortar cost more than bytes and channels? For Macy’s Inc., the question may not matter as much as whether the two...
Square’s Data Sharing a Loyalty Lever for Mom and Pops
Square, the maker of portable transaction devices, is planning to provide its small business customers a service that can translate to a triangle of...
Loyal Customers: A Company’s Red-Blooded Dividends
Loyal Customers: A Company’s Red-Blooded Dividends The following blog item is an edited excerpt from my book, The Loyalty Leap. It is a business practice…
Tossing Loyalty a Bone, or a Rolling Stone
Ask anyone to name the first concert he or she attended, and you will be in store for a lush tale, one complete with...
Walmart Web Work Leaves Much In Store
Walmart created some buzz recently when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant...
Chip Conley, Maslow and the Psychology of Loyalty Marketing
A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers...
Kimpton Karma: Good Data Going Full Circle
When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to...
Following the Dollar to Employee Loyalty: Two Case Studies
The Harvard Business Review once put the value of lifetime customers into dollars: A loyal pizza eater’s lifetime revenue can be $8,000, while a...
L’Oreal App Holds Mirror to Consumer Insights
In beauty parlance, the digital app can be equated with the makeup brush – a discretionary tool, often soft on the edges, designed to...
Big Wins with Little Data, in Four Steps
Big Wins with Little Data, in Four Steps When it comes to data insights, marketers tend to underestimate the power of little. They should not...
Loyalty Limelight: Golfantage
Loyalty Limelight: Golfantage The initiative: Golfantage – mobile-based golf course rewards In a nutshell: Golfantage is taking a swing at B2B loyalty by capitalizing on a…
Whole Foods’ Paycheck May Hinge on Prices
The recent announcement by Whole Foods to revise its earnings outlook has...